The E-Commerce "Trend" Is Not To Be Bucked


This High Growth Sales Channel Has Plenty of Room to Grow Within The Building Products Sector

Shopping online is no longer just for airline tickets and shoes.  Ordering products online is the way we live our lives.  We expect to find EVERYTHING available to us ONLINE even building supplies. From screws, to drywall, to steel beams, to tools, to ....fill in the blank.  If it is physically needed on a job site I can assure you that it can be located online, ordered online, paid for online, and picked up by that customer or delivered to that customer.  Being able to order products online is not seen as a perk or luxury by your customers it is EXPECTED.

  • 70% of  consumers who shop online expect to see available products on your website
  • 50% of consumers expect to purchase online and pick up in store
  • Over 50% of all online purchases are now made via your mobile device versus your laptop
  • Half of all web traffic comes from mobile devices

And these numbers have no interest in retreating, these numbers are screaming growth. The key to success as consumer habits evolve online: Improve your customers overall shopping experience by giving them the option to order and purchase products online and add to, or improve, your current brick and mortar services offered.  Don't buck this "trend" because this "trend" is the new norm of how business is done.


Bio and Head

Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential.  By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel.  She can be reached at