Customers Making Purchases When it is Convenient for Them
With trends consistently moving towards the customer's preference to make purchases online and via mobile device, it is becoming more and more clear that the customer will make purchases based on when it is convenient for them. Building supply retailers and manufacturers need to ask themselves this question: If you currently are not offering your products online, if one of your contractors/customers is ready to make a purchase at 10pm on a Tuesday, where do you think they are ordering their supplies? Answer: The supplier that does have that same product ready to purchase online. If customers can't find it quickly and efficiently on your site they move on to whomever can. Trust me when I say customer loyalty only runs as deep as the in-store and online services you offer.
Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential. By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel. She can be reached at firstname.lastname@example.org