The key eCommerce trends of 2016 present a now-or-never scenario to independent suppliers. Either respond effectively to them or fall permanently behind. But small mid-sized independent retailers are particularly challenged trying to compete with the big box retailers what with their limited resources.
eCommerce has become the primary customer engagement channel.
eCommerce has also become a popular customer sales channel.
Customers now invariably investigate sellers and products online before buying by visiting their web sites and checking out other customers’ experiences on social media. All companies are faced with adapting to eCommerce and keeping up with rapidly changing developments. Using a managed platform allows the mid-sized independent suppliers the same online sales opportunity without the added upfront investment.
Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential. By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel. She can be reached at email@example.com