You don't have to be a multi-billion dollar mfg, distributor, or supplier to add e-commerce to your business. To start selling online you don't need additional hardware or software. E-commerce is simple, non-disruptive, integration. Ferguson is a large company with billions and they are investing wisely in complex e-commerce technology. However, regardless of size, e-commerce helps even out the playing field simply by getting you online to cast your sales net even farther without increasing head count.
Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential. By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel. She can be reached at firstname.lastname@example.org