Regardless of size, E-commerce helps even out the playing field

Twins You don't have to be a multi-billion dollar mfg, distributor, or supplier to add e-commerce to your business. To start selling online you don't need additional hardware or software. E-commerce is simple, non-disruptive, integration. Ferguson is a large company with billions and they are investing wisely in complex e-commerce technology. However, regardless of size, e-commerce helps even out the playing field simply by getting you online to cast your sales net even farther without increasing head count.

Ferguson Reconstructs its E-Commerce Site

Bio and Head

Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential.  By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel.  She can be reached at