Contractors and builders are now shopping wherever and whenever it is convenient for them. This could be on a desktop in the trailer on-site, on a phone while standing on a berm, or in bed while online after a long day in the field. This highlights how important it is for dealers, suppliers and manufacturers to provide a flexible buying experience that adapts to their customers buying habits. E-commerce is the new norm when shopping for supplies. E-commerce is no longer a trend.
Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential. By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel. She can be reached at email@example.com