"1. Much has been spent by some in the industry on eCommerce and more will be spent in 2016, with costs declining and industry-focused resources gaining increased visibility. The distributor(s) who, once launched, invest in the resources/strategies to gain customer adoption will attain customer preference. While you want your site to generate sales, it needs to function as a “why you,” provide application content to generate demand, and act as an eBranch/alternative order entry system."
We have been in the e-commerce space since 2010 working with building product distributors, manufacturers and suppliers. After the usual internal industry resistance to technology, we have encountered a renewed upward trend the past two years. E-commerce platforms are not just for increasing contractor sales, they are also for your suppliers and distributors to be able to offer you easy access to purchase their products online. E-commerce gives whomever your customers may be the ability to purchase products from you 24/7. Remember if your brick and mortar is closed and you don't offer products online, if someone can't find it on your site at 10pm or 2am they will simply continue their search and find someone whose online store is always open. Shopping online is no longer just for shoes and airline tickets, it's also for sheet rock, windows, caulk, and 2x4's.
Carolynn Pitcher Brescka is the founder of Building Supply Online Services. Carolynn has long been an e-commerce advocate and consultant within the building products industry working with many manufacturers, suppliers and distributors helping them realize their online potential. By designing and implementing custom e-commerce solutions for her clients, Carolynn’s goal is to help companies within the building products sector grow their online business and help them capitalize on this high-growth sales channel. She can be reached at email@example.com